• BSBREL403A - Implement international client relationship strategies

Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBREL403A Mapping and Delivery Guide
Implement international client relationship strategies

Version 1.0
Issue Date: April 2024


Qualification -
Unit of Competency BSBREL403A - Implement international client relationship strategies
Description This unit describes the performance outcomes, skills and knowledge required to implement international client relationships in line with a defined organisational strategy for international client relationships.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application This unit applies to individuals working with minimal supervision but with the support and assistance of a more senior person within the organisation. This unit addresses marketing goods and services internationally, in line with the organisation's marketing plan and marketing strategy for a specified international target market. The activities will be focused on the target market and will involve communication and executing tasks across cultural and geographic barriers.The unit does not include developing a client relationship strategy. This higher level activity is dealt with in BSBREL501A Build international client relationships.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field Business Development - International Business
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Implement culturally appropriate interpersonal communication with clients
  • Seek advice on culturally appropriate interpersonal communication styles to use with international clients
  • Use culturally appropriate interpersonal communication styles with international clients
  • Seek feedback on appropriateness of communication style
  • Make changes to communication style as a result of feedback
       
Element: Implement client relationship strategy
  • Seek clarification of details of the existing organisational client relationship strategy as required
  • Determine processes and practices to implement the client relationship strategy with international clients
  • Implement the client relationship strategy with international clients
  • Identify issues and problems arising in implementing the client relationship strategy with international clients and take actions to address these issues
       
Element: Monitor and improve client relationship strategy
  • Maintain records of client interactions according to organisational procedures
  • Seek feedback on quality and effectiveness of interactions with international clients
  • Identify and receive feedback on areas of improvement in international client interactions from monitoring processes
  • Make suggestions for changes in the organisation's client interaction strategy to relevant personnel
  • Implement areas of improvement to processes and practices associated with the client relationship strategy
  • Monitor changes made to processes and practices associated with the client relationship strategy for quality and effectiveness of interactions with international clients
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

identifying and using culturally appropriate communication styles across a range of clients

ensuring client interactions are in line with relationship strategy and contribute to business performance

monitoring performance to make improvements to processes and practices

knowledge of cultural awareness relevant to international clients.

Context of and specific resources for assessment

Assessment must ensure:

access to an actual workplace or simulated environment

access to office equipment and resources

access to relevant workplace documents

access to feedback from clients.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

review of records maintained about client interactions

analysis of responses to case studies and scenarios

observation of interpersonal interaction with clients and business network members

oral or written questioning to assess knowledge of relevant Australian, international and local legislation

assessment of actions taken to address issues and problems identified in implementing the client relationship strategy with international clients.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

communication units or other international business units.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities

communication skills to seek and use feedback to improve current practice

literacy skills to maintain records of client interactions

problem-solving skills to address issues arising in communicating with international clients.

Required knowledge

identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations, codes of practice and national standards, such as:

Trade Practices Act

World Trade Organization determinations

cultural awareness relevant to international clients

application of an organisational client relationship strategy.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Advice may be sought from:

academic publications and personnel

advice provided by Austrade and state/territory government agencies, chambers of commerce

manager, supervisor or relevant specialist staff

trade and business publications

workplace documents

Culturally appropriate interpersonal communication styles may include:

choice of medium for communication

culturally determined notions of polite behaviour

distance between communicating parties in face-to-face meetings

eye contact

forms of address

voice tone

Feedback may be obtained from:

advisors within Austrade and state/territory government agencies, chambers of commerce

demographic data

external advisors or experts

government sponsored trade missions

international clients

international trade directories

manager or supervisor

Processes and practices may include:

cycle of telephone contacts

invitations to events and demonstrations

newsletters

samples provided to clients

visits to clients by organisation's representatives or self

written correspondence via letter, email, fax

Actions may include:

interventions by self and colleagues

referral to manager

seeking external advice

Records may include:

client management software

diary entries or logbooks

notes of conversations, discussions

written correspondence

Quality and effectiveness may include:

contributions to business activity through interactions

cultural appropriateness of interactions

frequency of interaction

meeting expectations of clients

other indicators set within the organisation and documented processes and practices to evaluate the effectiveness of interactions

Relevant personnel may include:

chief executive officer of organisation, board of directors

manager or supervisor

marketing manager

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Seek advice on culturally appropriate interpersonal communication styles to use with international clients 
Use culturally appropriate interpersonal communication styles with international clients 
Seek feedback on appropriateness of communication style 
Make changes to communication style as a result of feedback 
Seek clarification of details of the existing organisational client relationship strategy as required 
Determine processes and practices to implement the client relationship strategy with international clients 
Implement the client relationship strategy with international clients 
Identify issues and problems arising in implementing the client relationship strategy with international clients and take actions to address these issues 
Maintain records of client interactions according to organisational procedures 
Seek feedback on quality and effectiveness of interactions with international clients 
Identify and receive feedback on areas of improvement in international client interactions from monitoring processes 
Make suggestions for changes in the organisation's client interaction strategy to relevant personnel 
Implement areas of improvement to processes and practices associated with the client relationship strategy 
Monitor changes made to processes and practices associated with the client relationship strategy for quality and effectiveness of interactions with international clients 

Forms

Assessment Cover Sheet

BSBREL403A - Implement international client relationship strategies
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

BSBREL403A - Implement international client relationship strategies

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: